Learn from Holland, Michigan’s PSD Coordinator, Kara deAlvare on how to make downtown events relevent and successful.

At the 1st Monday’s Lunch-n-Learn we take the topics that people are struggling with and bring them to the “lunchroom table” to have engaging conversations about “what if?” This is how we learn, innovate, and re-engage. That’s learning!

 

Learning from great events helps planners understand what drives attendance, engagement and long-term impact. What we will learn from Kara and her team in Holland’s great downtown is a few key elements. These key elements will help you in your event journey learn how to re-engage events to become inspired by what works.

 

Every event needs a simple, compelling promise to their audience. What is your’s? At April’s workshop you will learn how to dig deep into the events to understand why the event matters. Holland’s events are more than just well attended. They hit the mark on tradition and collaboration and they connect all the audiences into a series that helps to keep their downtown relevant and real.

 

Come and bring your questions. Learn how layering programming helps to keep people downtown longer, and create the memories that bring people back year after year. It’s a culture set and a promise to creating amazing customer focused event. Come learn with us.

A special thank you to Custer Office for opening their meeting space for this event. Upon confirmation, look for instructions on how to enter the building and access the 15th floor. It's an amazing space for great conversations that start with "what if?"